Market Entry: What Has and Has Not Happened
No Chinese-branded passenger vehicle is currently sold in the United States at commercial scale. BYD, SAIC, Geely, and Chery have all studied U.S. market entry and, in some cases, made public statements about intent. None has executed. The primary barrier is not regulatory — it is tariff. The Biden administration raised tariffs on Chinese-made EVs from 25% to 100% in 2024, making direct import from Chinese factories economically unviable at competitive price points.
The tariff wall has redirected Chinese automaker strategy toward third-country manufacturing. BYD has announced or broken ground on assembly plants in Mexico, Hungary, Brazil, Thailand, and Turkey. A Mexican facility would, in principle, qualify for USMCA tariff treatment — potentially allowing Chinese-branded vehicles assembled in Mexico to enter the U.S. market at the standard 2.5% passenger vehicle tariff rate. The Commerce Department and USTR have been examining whether USMCA rules-of-origin requirements would in practice prevent this outcome.
Geely's position in the U.S. market is more complex. Geely owns Volvo Cars, which manufactures vehicles in South Carolina. It owns a 9.7% stake in Mercedes-Benz. It owns Polestar, which sells EVs in the United States assembled in South Carolina and China. Polestar vehicles assembled in China face the 100% EV tariff; those assembled in South Carolina do not. The Geely ownership chain runs through a Swedish holding company, but the ultimate beneficial owner is Chinese national Li Shufu.